The AdGals' Florida HOHO is head-of-her-own-household and not only does she "have bank", but she has an education level higher than her male peers.

With Florida leading the nation in foreclosures, realtors and sellers have begun to wonder if there are still any buyers out there with economic purchasing power.  The answer to this question may be surprising. According to The National Association of Realtors (NAR), single women or as we refer to them, Florida HOHOs – one of AdGals’ Florida Females – are leading the way.

Last year 20% of all home buyers were single women. And, according to The NAR, they are growing savvier about the whole home buying process, being much more likely to ask piercing questions and demanding straight answers to their questions regarding prices, features, financing options, etc.

It is not just young, single professional women who are buying homes, the range of single female buyers varies all the way from young singles to post-retirement women, or in terms of AdGals’ Florida Females they range from HOHOs to  Rim Retirees to Manopausers.

The AdGals’ Florida HOHO is head-of-her-own-household and not only does she “have bank”, but she has an education level higher than her male peers.  She has weathered the Big Orange’s “Man-cession” or the collapse of the male-dominated construction industry.

“When a woman is shopping for a home with a man, she tends often to defer to his desire for a garage, a workshop, or a work-at-home office,” says Rich Stover, a noted Sarasota Florida real estate agent.  Conversely, says, Judie Berger, another respected Sarasota real estate associate broker, “when a woman is buying a home for herself, she tends to be more interested in how to most easily tailor the home to fit her personal lifestyle, interests and needs.”

Marketing real estate to the Florida HOHO will require a new approach.  AdGals understands this woman and others living in the sunshine state.

Source:  Real Estate Blog of Florida.

You can never know enough about the Alpha Consumer and AdGals can help.   AdGals is defining Florida Females with 12 unique archetypes of women of the sunshine state.  We produce marketing solutions for our clients to attract and engage female (alpha) consumers.  AdGals is a strategic brand firm fluent in digital and traditional media, from concept to code.  Learn more at www.AdGals.com.

She’s modified, modern, manager on duty, mom also dad and just plain cool as far as her kids are concerned.

SO HOW SHOULD A MARKETER TALK TO THE FLORIDA MOD Mom?
Give your MOD Mom TLC.   We want help in many ways.  We want life to be easier.

Give your MOD Mom respect. We want to be recognized for raising the next generation of Presidents. We want to be heard.

Give your MOD Mom a chance to win. We like to win.

There are a lot of things MOD Moms need because the world doesn’t make it easy for us.

Make it easy for us.

And we’ll love you forever.

AdGals is defining the Florida Female by identifying 12 unique archetypes for ladies living in the sunshine state.  We help clients to better understand the habits, motivations and inspirations of our Florida Females.  Understanding how women live their lives, manage their households and raise their children allows AdGals to sharpen brands and bring efficiencies to our client’s marketing strategies. Learn more at www.AdGals.com or call us at (813) 381-5656

Magazines like Cosmopolitan have got it all wrong, say researchers who reckon that sex bores female magazine readers. This somewhat surprising finding comes from three University of Florida (UF) advertising professors who tested young women’s emotional responses to ads featuring beautiful women from Vogue, Allure and other women’s magazines.

According to the researchers, the hotter the model’s attire or look, the more it left the experiment’s female subjects in the cold. What the college-age subjects found far more appealing than provocative sex kittens were natural, everyday types; a look the researchers describe as “wholesome”.

The study clashes with the sex-drenched conventions of glossy magazine advertising, said UF’s Robyn Goodman, adding that it also brings to light a disconnect between the generally male executives of companies seeking to market their products, and the female consumers they’re trying so desperately to reach. “If you look at most of the Fortune 500 companies, who are they run by? Men,” Goodman said. “So, you’re their advertising agency and you’re pitching these ideas to these men. Well, men have a very specific idea of what’s beautiful.”

The original goal of the study was determining what sort of models epitomized six different types of beauty – classic feminine, sensual exotic, trendy, cute, girl next door and sex kitten – that had been identified as classical advertising archetypes. The experiment itself involved more than 250 women looking at an identical set of photographs and rating the models for how well the six types described each. All of the photos had appeared in fashion magazines aimed specifically at female consumers, and included Vogue, Cosmopolitan and Allure.

The results were unambiguous. The more lustful the models’ expressions and revealing their attire; the more the subject’s emotional reactions revealed that they were bored or uninterested. Conversely, the more the models smiled naturally and displayed a minimum of skin, the more positive the women’s reactions.

The researchers said the results may indicate that sex has become so commonplace as an advertising theme that consumers – or at least female consumers – are simply no longer interested. What’s the message for advertisers? First, sex isn’t a guaranteed sell. “I think advertisers would say if you show a woman a sexy picture, many of them will want to emulate it, but I think this research shows that’s not true,” researcher John Morris said. Goodman added that while sexual themes may be appropriate for some products and publications, it’s important to think more broadly and field test potential ads with consumers. “I think you really need to think about who your audience is, who you are trying to attract and what your brand image is,” Goodman said. “And if you’re saying, ‘Which direction should we go,’ err on the side of wholesome.”

AdGals is defining the Florida Female by identifying 12 unique archetypes for ladies living in the sunshine state.  We help clients to better understand the habits, motivations and inspirations of our Florida Females.  Understanding how women live their lives, manage their households and raise their children allows AdGals to sharpen brands and bring efficiencies to our client’s marketing strategies. Learn more at www.AdGals.com or call us at (813) 381-5656

Interesting Fact:
48 was the Average age women cited as THE BIKINI LIMIT

ShopSmart’s latest survey of more than 1,000 women also finds that:
* Only 18% of women are unhappy with themselves clad in swim wear,
* 42% have regretted at least one swimsuit purchase,
* 50% approve of wearing a bikini at any age,
* Women own an average of 3 suits,
* Average amount spent on typical suit: $47,
* Favorite color is black, followed by blue and then purple,
* 1 in 3 women buys a new suit at least once a year.

What about these facts surprise you?  What else will surprise you about the women you are trying to reach?  You can never know enough about the Alpha Consumer and AdGals can help.   AdGals is defining Florida Females with 12 unique archetypes of women of the sunshine state.  We produce real-time marketing solutions for our clients to attract and engage female (alpha) consumers.  AdGals is a strategic brand firm fluent in digital and traditional media, from concept to code.  Learn more at www.AdGals.com.

Catch Christine here to see for yourself how “bald chick ads” are created and more importantly, how you can reserve your media space.

Okay, maybe not for everyone, but something a CelebreTeen or a Florida Hater, or maybe even a Mod Mom might consider.  Adgals can recommend more traditional media for your campaign, along with some innovate ideas.

Christine in the Chair

AdGals is defining the Florida Female by identifying 12 unique archetypes for ladies living in the sunshine state.  We help clients to better understand the habits, motivations and inspirations of our Florida Females.  Understanding how women live their lives, manage their households and raise their children allows AdGals to sharpen brands and bring efficiencies to our client’s marketing strategies. Learn more atwww.AdGals.com or call us at (813) 381-5656.

From network TV’s perfect housewife, June Cleaver,  to the “bad girls” of Bravo’s The Real Housewives of New Jersey – we’ve come a long way, baby!

Read what the QuarterLifer is saying about this article at our Facebook page. Search for AdGals - Quarter Lifer.

WANT TO KNOW “WHAT IT IS?” ASK THE 20-SOMETHING AT OUR QUARTERLIFER FACEBOOK PAGE.

The NY Times Magazine cover article looked awesomely promising last Sunday, sporting 16 Facebook thumbnails of 20-Something profiles with the headline “What Is It About 20-Somethings?”

But then, The NYT goes on to show just how little they do know about this dynamic age group by expending all of their time, energy and effort into making a case for a new phase of “childhood” that leading psychological thought leaders are calling “emerging adulthood.” They base this on “failure to launch” and “boomerang kids.”

Uh, maybe it’s just too obvious, but where are all of the promising Facebook entries from the 20-Somethings themselves, that you had us salivating for by designing such an excellent front cover?

And what about the fact that these kids have huge student debt that they can’t pay back thanks to a sickly economy that has been described as a jammed escalator by 20-Something Derek Thompson at the Atlantic, where senior workers won’t leave their jobs due to their also sickly 401ks.

Although NYT writer Robin Marantz Henig paints a brief picture of the bleak and jobless life after college the QuarterLifer of today faces – including one harrowing scene of a 20-Something hanging his new Ph.D. in his boyhood bedroom – she spends most of her time defining brain development and explaining the “5 Milestones” to adulthood which she claims QuarterLifers are falling farther and farther behind.

According to what we are hearing from Florida’s QuarterLifers, “failure to launch” is based on the simple fact of “failure to get a job” which is based on lack of job opportunity. Read more about it here and at our QuarterLifer Facebook page.

And she may just also be the best friend a Facebook marketer could ever have.

Why?

Not only is the MFF a mom with a checkbook, but she is a mom who actually expects to be “friended” by her tween, teen or twenty-something.

The MFF is motivated to stay current with technology (as in Facebook) solely in an effort to stay in touch with her beloved youngster. Not only is she willing to learn Facebook and its widgets and “friend” games, but she has a willing coach in her kids.

MFFs are actually becoming immersed in the Facebook world as a result. Often not liking what they see, but unable to turn away.

Who would have thought that moms would become a part of their kids’ social networks as a way to “check in?” And that they would do it with such gusto?

Central Florida Barbie and her Hummer. Shallow Ken doll and Private School Bratz Dolls not included.

After the research mavens at AdGals defined the Central Florida Barbie and her Bratz, the blogosphere offers up the Orlando Weekly’s “BloggyTown” definition of the gal from Winter Park.

“Winter Park Barbie”
The Winter Park Barbie  as dreamed up by “BloggyTown” comes with your choice of BMW convertible or Hummer H2.  Included are her own Starbucks cup, credit card and country club membership.  They describe AdGals version of Barbie’s Bratz as “Private School Skipper.”

"Lake Mary Barbie" The modern-day homemaker Barbie is available with Ford Windstar Minivan and matching gym outfit.

“Lake Mary Barbie”
The modern-day homemaker Barbie is available with Ford Windstar Minivan and matching gym outfit. She gets lost easily and has no full-time occupation. Traffic-jamming cell phone sold separately.Check out other Florida Barbies which are available in this post. BloggyTown. We love you.