ALPHA ONLINE RETAIL STATISTICS *
What Makes MOD MOM Modern
90% of moms are friends with their children on Facebook
46% say they restrict their kid’s access to their profiles
53% of moms purchased a smartphone as a direct result of becoming a mom
70% of moms 30-49 use social networking
COUPONS
87% use online coupons at least some of the time.
16% said they never make a purchase without a coupon.
63% say they sometimes wait to buy until the item goes on sale or they get a coupon.
WHY ALPHAS DO IT ONLINE
79% of women use the Internet to buy products they can’t find in their ares.
4% use it to buy the items they are embarrassed to buy at a store.
12% say they shop online so that they can hide purchases from their spouse.
ALPHA ONLINE RETAIL THERAPY STATS
23% of women we surveyed said they splurged on a purchase in the past 12 months to cheer themselves up about the recession.
29% did their splurge online compared with 73% in stores.
FAVORITE ONLINE ALPHA PURCHASES
41% said clothing is No. 1.
31% books.
18% household items.
16% electronics.
WHAT THEY DON’T BUY ONLINE
25% said groceries.
16% clothing.
14% shoes.
13% appliances.
HOW THEY DECIDE TO MAKE ONLINE PURCHASES
83% of online shoppers seek feedback before buying.
78% read user reviews.
25% e-mail links to friends and family.
14% of shoppers ages 18 to 34 post pictures or links on social networking sites and ask friends for advice.
ONE IN TEN WOMEN – have used their cell phone to look up info while in a store – but only 6% say they’ve used their phone to buy something online.
* SmopSmart poll – this study surveyed 1,000 women across the country and was published in ShopSmart magazine, Oct. 2009.
STATISTICS
Women account for 85% of all consumer purchases including everything from autos to health care:
- 91% of New Homes
- 66% PCs
- 92% Vacations
- 80% Healthcare
- 65% New Cars
- 89% Bank Accounts
- 93% Food
- 93 % OTC PharmaceuticalsAmerican women spend about $5 trillion annually…
Over half the U.S. GDP - Women represent the majority of the online market Digital Divas By The Numbers
- 22% shop online at least once a day
- 92% pass along information about deals or finds to others
- • 171: average number of contacts in their e-mail or mobile lists
• 76% want to be part of a special or select panel
• 58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops)
• 51% are moms
Source: Mindshare/Ogilvy & Mather
Women process information and make purchasing decisions differently than men: - 59% of women feel misunderstood by food marketers;
- 66% feel misunderstood by health care marketers;
- 74% feel misunderstood by automotive marketers;
- 84% feel misunderstood by investment marketers;*2a
- 91% of women in one survey said that advertisers don’t understand them
- 70% of new businesses are started by women
- The average black woman spends 3 times as much on beauty products compared with the average woman
- Women influence $90 billion dollars worth of consumer electronic purchases in 2007
- 61% of women influence household consumer electronic buying decisions
- Nearly 50% of women say they want more green choices: *6
- 37% are more likely to pay attention to brands that are committed to environmental causes.
- 25% of all products in a woman’s shopping cart nowadays are environmentally friendly.
- When women are aware you support women owned businesses:
- 79% would try your product or service
- 80% would solidify their brand loyalty
- 51% would give a company a second chance if a product or service missed the mark the first timeWomen make more than 80% of all consumer purchasing decisions
- Consulting firm A.T. Kearney estimates that women determine 80% of consumption, purchase 60% of all cars and own 40% of all stocks
- 57% of women gardened within the last year
- 55% of women spent time reading literature within the last year
- Single women are becoming a more influential category versus 10 years ago
- In 1998, only 69% of women between 18 and 24 were involved in home electronics purchases. By 2008, that number has grown to 91%, in part driven by the prevalence of personal electronics such as cell phones and computers
- Over the past 10 years, the number of women 25-34 who were single or living with a significant other increased 8% to 38%
- And they are more educated: the percentage of women who had an undergraduate or graduate degree increased, from 28% to 41%, over those 10 years.
- She’s Got Game! Women And Sports: WOMEN MAKE UP:
- 47.2 % of major league soccer fans
- 46.5% of MLB fans
- 43.2% of NFL fans
- 40.8% of fans at NHL games
- 37% of NBA fans
- Women purchase 46% of official NFL merchandise
- Women spent 80% of all sport apparel dollars and controlled 60% of all money spent on men’s clothing
- Women comprise about one-third (34%) of the adult audience for ESPN sport event programs
In older groups, women make up a larger percentage of the audience:
- 31% are women 18-34
- 32 % are women 35-54
- 40% are women 55+
Women in Motorsports
- 74% of male respondents and 62% of female respondents agreed that “women racers bring fans out to the games.”
- 40% of female respondents and 21% of male respondents stated that they would be “more” or “much more” likely to follow motorsport races if more females were involved.
- 40% of the 6.6 million people attending Winston Cup races each year are women
