She’s not kept and she’s not the current marketers’ vision of a mother.
She’s modified, modern, manager on duty, mom also dad and just plain cool as far as her kids are concerned.
SO HOW SHOULD A MARKETER TALK TO THE FLORIDA MOD Mom?
Give your MOD Mom TLC. We want help in many ways. We want life to be easier.
Give your MOD Mom respect. We want to be recognized for raising the next generation of Presidents. We want to be heard.
Give your MOD Mom a chance to win. We like to win.
There are a lot of things MOD Moms need because the world doesn’t make it easy for us.
Make it easy for us.
And we’ll love you forever.
AdGals is defining the Florida Female by identifying 12 unique archetypes for ladies living in the sunshine state. We help clients to better understand the habits, motivations and inspirations of our Florida Females. Understanding how women live their lives, manage their households and raise their children allows AdGals to sharpen brands and bring efficiencies to our client’s marketing strategies. Learn more at www.AdGals.com or call us at (813) 381-5656
