Large, in charge, finished with menopause and certainly opinionated, Florida’s Manopauser Gal requires a wide berth.
The Manopauser Gal is like a freshman on campus
Florida’s Manopauser Gal is on “man pause”. She may be gay, bisexual or she may have recently gone through menopause and simply have less interest in the opposite sex.
More yang either by nature or by recent reduction in estrogen, she is action oriented and self aware. The Manopauser Gal basks in her personal accomplishments and can display aggressive tendencies. She may now lack some of the more nurturing qualities exhibited when she was younger, much to the shock and disappointment of her adult children and extended family.
Florida’s Manopauser Gal may be recently divorced, probably has downsized and has surrounded herself with like minded women. She may speak of a traveling companion. Her family will point out that she “has changed;” The Manopauser is a different person in respect to how she sees her role as wife, mother and friend.
Less available to meet the needs of her earlier family and the social structure surrounding it, she seeks a defining outlet for her newly found independence.
The Manopauser’s fear is that her life will not matter. She wants to be heard, recognized and counted. She is the woman who felt in her younger, child bearing years that opportunity was passing her by. She is by definition, the late bloomer.
Florida’s Manopauser Gal is like a freshman on campus, she is also probably quite set in her ways. Volatility follows her personal relationships as she explores every new avenue and opportunity that crosses her path with bravado as well as a hint of cynicism.
The Manopauser Gal is passionate about her own interests and demands that the people who surround her acknowledge her passion. She loves to travel and will spend money on furthering her skills through education, technology and networking.
As most of today’s women will live 25 to 30 years—one third of their lives—after menopause, Florida marketers should take note of the need for continuing education that will support The Manopauser Gal’s thirst for knowledge and offer the supplies and tools that will help her accomplish her goals and new found lifestyle.
November 4, 2011 at 8:51 pm
[...] It is not just young, single professional women who are buying homes, the range of single female buyers varies all the way from young singles to post-retirement women, or in terms of AdGals’ Florida Females they range from HOHOs to Rim Retirees to Manopausers. [...]